- focus: performance. Not only thing, but crucial. - usability - ease of administration - ... - great strides around parallelism - parallelism doesn't help with concurrency, nor oltp, nor resource usage - focus: vertical scalability - focus not: horizontal scalability - focus: efficiency - Areas of improvement: - OLAP: JIT compilation - usecases - both: general execution speed - different expression evaluation - OLAP: aggregation - future: - statement overhead - memory usage